Well, I recently "monetized" the blog. Money-making, advertising, etc. seems perfectly natural to me. There's no angst about "selling out." It does make me think about who I'm writing for, and, indeed, who it is that's writing. This blog started out as little more than a diary, but I didn't want it to be my mental meanderings only. I had to include something of the outer world, something that, yes, an audience, can relate to. I hope what I fling out there lands somewhere between introspection and pontification.
Anyway, today I ran across a pellucid essay by the poet Dudley Fitts. It's extensively quoted by David R. Slavitt in Re Verse: Essays on Poetry and Poets. Fitts says he writes for an imaginary audience that is "concerned, sympathetic, cultivated in [its] tastes, demanding but forgiving, witty, well read and above all a fan." This imagined audience is, in fact, his imaginary friend from childhood! I've never thought that way before, but I think he's perfectly correct. It's odd, I think, but true. But, as Fitts say, "all writing is curious."